Following the viral twitter news about poor conditions in Sochi, searches on February 4th, for flights out of Sochi increased by over 100%.
The volume of searches on February 4th, for next day flights leaving Sochi represents 70% of all next day departure searches in 2014 (Figure 1).
While the absolute search numbers are only about 120 searches, this is 3 times the daily search volume for travel from anywhere in the US to Sochi in the last 3 months.
Updated data shows that the increase in searches for next day flights out of Sochi has been steadily increasing since February 4 (Figure 2).
Figure 1: Daily searches for flights leaving Sochi.
Figure 2: Weekly searches for flights leaving Sochi.
The data presented in this analysis comes from Hopper’s combined feed of Global Distribution System (GDS) data sources which includes about 10 million queries and 1 billion trips per day. Demand is represented as the number of queries not actual ticket purchases, and is calibrated across all GDS sources for each market.