We've been observing a shift in travel preferences over the course of the last few months. According to our flight search data, many travelers who live outside the US are less interested in traveling to the United States since Trump's inauguration. We've also been hearing anecdotally that many US travelers are more concerned about traveling abroad this year.
We analyzed 7.2 billion airfare searches from US origins made over the six months from December 2016 through May 2017 to look at international versus domestic travel preferences. For each state, we measured what proportion of searched destinations were domestic versus international, and then compared them to the nationwide average. The nationwide average is about ⅔ of US airfare searches is for domestic travel and ⅓ is for international travel.
The map below indicates which states are most likely to travel abroad. The red states have higher domestic flight search rates than the national average. The blue states have lower domestic search rates compared to the national average and, thus, higher international flight search rates.
New York, New Jersey, Massachusetts, Illinois and California have the highest international flight search rates. And, New Hampshire, West Virginia, Wisconsin, Montana, and North Dakota having the strongest domestic travel preferences.
Relative preference for domestic vs international travel by state compared to the US average
Bluer states are more likely to fly internationally than average, and redder states are more likely to fly domestically
States Sorted by State Code
**States Sorted by Relative Preference
Negative percentages indicate the state searches less for domestic travel than the national average and, therefore, are more likely to travel abroad. Positive percentages are more likely to travel domestically than the national average.
The data utilized for this study comes from Hopper's real-time "shadow traffic" containing the results of consumer airfare searches. Hopper collects, from several Global Distribution System partners, ten to fifteen billion airfare price quotes every day from searches happening all across the web. For this study, we analyzed 7.2B airfare searches from US origins made over the six months from December 2016 through May 2017 to look at international versus domestic travel preferences. For each state, we looked at what proportion of searched destinations were domestic versus international, and compared to the nationwide average of 66% domestic, 34% international.