The sale began at 4:30pm on July 1, when United’s sales team lowered prices to temporarily drive up demand on the route. They continued to lower fares into the following day, with tickets reaching new lows on July 2.
United is the only airline operating direct flights between the two cities, which depart from Houston’s George Bush Intercontinental Airport and have a flight time of 2.5 hours. There is more competition when flights with stops are considered, with American-US Airways and Avianca, Colombia’s national carrier, sharing over 75% of the market share between them, according to Hopper’s technical report on the route. In both cases, however, flights not only cost significantly more than United’s fare sales – approximately $850 – but take triple the time, with planes in the air for over eight hours.
Analysts at Hopper described the offer as a flash sale, warning passengers considering the deal that it is unlikely to last long.
"We can’t say exactly how long this fare sale will last, as flash fare sales are common as airlines seek to increase demand on routes and win airfare searches on online travel agency websites," said Patrick Surry, chief data scientist at Hopper. "As the fares are already the lowest we’ve seen in months, we would recommend that travelers interested in flying to Belize or the Caribbean book ASAP, as there is virtually no chance that a cheaper fare comes along within the next few months."
Airlines participating in fare sale: United
Start of fare sale: July 1
Fare sale length: TBD, but we don't expect the sale to last longer than a few days
Conditions: Departure dates are available from August 2014 to May 2015
Airfare savings: 30% lower than the average price reported in Hopper's flight report on the Houston to Belize City route
-$507 round-trip between Houston and Belize City on United, Aug 4 to Aug 11
-$507 round-trip between Houston and Belize City on United, Aug 19 to Aug 26
-$517 round-trip between Houston and Belize City on United, Aug 15 to Aug 25
- See all
The research team at Hopper uses data drawn from a combined feed of Global Distribution System (GDS) data that includes 10 million flight price queries per day, containing about one billion individual trips per day, to provide insights on airline pricing to consumers.